Creme It Up
Website for a bakery business. Built to showcase products, handle orders, and give the brand a polished online presence.
Client Work
The Brief
Creme It Up is a bakery business that needed a proper online presence. Before this project, they were relying entirely on Instagram DMs and WhatsApp for orders — which worked at a small scale but was becoming a bottleneck as the business grew. The ask was straightforward: build a website that looks as good as their cakes, makes it easy for customers to browse products and place orders, and gives the brand a level of professionalism that social media alone couldn’t deliver.
The Approach
The focus was on simplicity and visual appeal. Bakery customers aren’t browsing for specs — they want to see what looks good and order it fast. So the site was designed around large product photography, clear category navigation, and a streamlined order flow. Every page was built to load quickly on mobile, since the majority of traffic was coming from Instagram link-in-bio clicks. The colour palette and typography were pulled directly from the existing brand identity to keep everything consistent across channels.
Tech and Implementation
The site was built as a clean, responsive frontend with attention to performance. Product pages were structured for easy updates so the business owner could add seasonal items or update pricing without needing a developer every time. The order handling was integrated through a simple form-based flow that routes directly to the team, keeping the process lightweight without needing a full e-commerce backend. SEO basics were handled from day one — meta tags, structured data, fast load times — to make sure the site could be discovered organically, not just through social links.
Results
The site gave Creme It Up a professional storefront that matched the quality of their products. Customers could now browse the full menu, see pricing upfront, and place orders without back-and-forth messaging. It reduced the time spent on order management and gave the brand credibility when pitching to corporate clients for bulk orders. The site continues to serve as the central hub for the business online.